The web thrives on content. There's information out there for almost anything you want to search for. But people search in different ways, so repurposing your content intelligently is an excellent way of getting extra value from the content you've created without spamming the internet with hundreds or thousands of duplicate pages.

Once you've created an original piece of content - an item on your blog, an article like this one or whatever else - here's what you can do to make it work harder for you.

Use social media

Almost everywhere you look, sites are encouraging you to use social media.

But you can use it to blow your own trumpet as well.

Whenever there's a social media button on a page that has content you've just created, use it!

Tweet about the content, add it to your Facebook page, share it on LinkedIn or wherever else.

Take the time to personalize the automatically generated posting suggestion so that it reads better than the computer's best guess.

Turn it into a PowerPoint

Copy the content of your article into a series of PowerPoint slides (there's a free equivalent at Libre Office if you haven't got one on your computer) and save the presentation.

If you want to add graphics, do so but they're not essential.

Format the pages so the font looks good and there's at most a screen full of information on each page - about half a normal word processor page in length.

Add in a clickable link in the footer and a call to action with a link at the end of the presentation and then upload it to a document sharing site.

Edit the summary box, select the correct category and add some tags before you publish it.

Turn it into a video

Start with the PowerPoint and then start a screen capture program like Screencast-o-Matic or even the software that came with your webcam if you're feeling brave.

Read the document out loud into the screen capture program, clicking between the slides when you finish each page.

An article like this one will take about 4 or 5 minutes to record.

Once your screen capture software has turned this into an MP4, upload the video to YouTube.

Edit the title if necessary, add a description including one or more links pointing back to your site, add some tags and press the publish button.

If you've got other sites or blogs that you can embed the video, so much the better.

Turn it into an image

This could be a simple image with just a series of bullet points and some nice fonts and colors.

Or it could be something fancier that would pass for being an infographic - you can hire people on sites like Fiverr to do this for you if your graphical expertise is like mine.

Turn it into an audio

Most screen capture programs come with the option of saving the audio track separately. If yours doesn't, there is plenty of software like VLC that will do it for you.

Once you've converted your video to an audio, upload it to one of the many podcasting sites such as iTunes or a specialist podcast site.

That's it!

In roughly the same time as it took you to create the original content, you've got at least 5 different repurposed versions of your content which can all work hard for you promoting your site.

If you'd like to know more, check out this post on repurposing your content on the web.

And if you'd like to know how to write a piece of content like this one fast, take a look at writing an article in 20 minutes.